Importance and benefits of digital marketing The main benefits of digital marketing is to reach a targeted audience in a cost-effective way and also increase brand loyalty and online sales. -Know the foundation benefits of digital marketing Digital marketing is a marketing method that uses the web, particularly websites, to promote a product or service. Digital marketing relies on providing customers with the appropriate content to meet their needs in order to attract them to your site and encourage them to take action. The benefits of digital marketing include: It's measurable: Digital marketing is measurable and quantifiable, making it easy for you to monitor performance and make improvements. It's cost effective: Digital advertising can be very cost-effective for businesses because it doesn't require any upfront investment in hardware or software. It's flexible: You can target specific audiences through digital advertising using keywords and other factors suc
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